Curated by Designer, Jake Tauriainen
Our legacy began with a single hat. Today, we offer more styles than we ever imagined so we thought it would be a great time to have our headwear design lead walk us through the art of picking out the right hat.
“I follow the golden rule from the man who knew how to wear a fedora. Frank Sinatra said 'Cock your hat, angles are attitudes.'”
Classic Caps
“I think this style hat is a great go-to for dressing up, but I actually prefer to dress it down. I love a snap cap paired with a plain white tee, or pair of chinos, and sneakers. It creates an elevated take on laid back casual.”
Brims & Fedoras
“Fedoras are more versatile than people think — there's a reason they dominated fashion in decades past. Brimmed headwear is perfect for something as simple as sun protection, or for adding a statement piece that pulls your whole outfit together.”
Bucket Hats
“To me, bucket hats are like the fedora's younger sibling. They are not only very functional outdoors, but are a way to dress down your look with a bit of youthful, athletic ease.”
Snapbacks
“It's easy to say that the snapback has become the staple go-to hat because it's the easiest to wear. They'll fix a bad hair day and can pair with basically anything — from sweats to proper menswear when done correctly. Sometimes a snapback can actually be the right hat to wear with trousers and a nice shirt to add that perfect final detail.”
Jake photographed on the set of Summer ’20 by Jason Augustine.
Featured Articles
50 Weight Forecast – Baja, Mexico
Heading down to Baja can be the best trip of your life or the worst. Don’t go looking for trouble, and it will generally leave you alone. Watch the film here.
Ellie’s First Mother’s Day
Happy Mother's Day! We sat down with mum-to-be and ambassador Ellie Brooks to talk all things motherhood and fashion.
Raw Duo: Rumbling Lips
Discover the electrifying synergy of Rumbling Lips, a dynamic rock duo that packs more punch than a full band. With raw vocals and primal rhythms, their music resonates with the intensity of Delta blues and 60s psychedelia.
